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Famed for the 2.55 bag, No. 5 Perfume, tweed suits and the little black dress, Chanel consistently ranks as the world's leading luxury brand. They are masters at setting the standard for high-end fashion products, such as the brand's iconic quilted handbags, ultra desirable haute couture, and trend setting ready-to-wear. Founded in 1910 by Gabrielle “Coco” Chanel, the French label is privately held, owned by the secretive Wertheimer Brothers. Karl Lagerfeld became Chanel's creative director in 1982 and remained so until his death in 2019. Virginie Viard, a close colleague of Lagerfeld’s for more than 3 decades and former director of the company's fashion studio, is the brand's current creative director. Chanel is headquartered in London.